As consumers continue to raise expectations of being social responsibility for our planet, they have also become very aware of companies that are socially aware and taking responsibility for their environmental impact. Early on, companies taking an active role in being environmentally conscientious tended to be small with products or services that were difficult to scale, making them questionable investments. That is no longer the case.
Small, medium and large companies are working to reduce their environmental impact, engage in philanthropy and become socially responsible to employees, as well as the greater community.
Socially responsible investing, green investing, social investment, sustainable funds, socially conscious . . . these terms all describe investments that consider the financial return, as well as the social/environmental impact of the company or organization.
As businesses have taken notice of their environmental footprints, identified how they can best respond to social issues and have actively engaged in having a socially responsible impact, financial managers responded and have created funds for investors who want to support companies who have committed to these principles.